5 Keys To A Successful Creative Career
Your talent is unique, but your struggles are not.
Below, youāll find a bit more about each of these topics and why theyāre so vital to your success.
1. Focus.
āOne reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power.āāāāTony Robbins
Creators rarely have a shortage of things they want to create.
However, that overflowing creative drive can make it difficult to focus your output in a way that serves you best. You wind up drifting from project to project, jumping at each new bit of inspiration, only to leave a trail of abandoned projects in your wake.
Or, maybe you spread yourself so thin with so many ambitious creations they all sufferā none given the individual attention it needs to live up to your true capabilities.
The ability to wrangle your own creativity and focus your effort is vital to the development of your creative career. Doing so allows you to maximize the benefit you get from the blood, sweat, and tears you put into your work.
2. Clarify who you are and what you do.
āWith clarity comes conviction and true originality.āāāāConan OāBrien
Every creator believes theyāre unique, but few can explain why.
To separate yourself from the crowd, you must be able to clearly explain who you are, what you do, and why people should care.
In order to this, you need a vision for your work and a destination where you hope it leads people. You must develop your voice.
This self-awareness and thoughtfulness will ultimately inform everything from your work approach to the promotion of it.
Itās the foundation of your career and it canāt be shaky.
3. Develop your process.
āExcellence is a continuous process and not an accident.āāāāA.P.J. Abdul Kalam
You canāt wait around for inspiration to strike if you want your art to become your career.
While itās important to give yourself space for the ebb and flow of your muse, you also need to develop processes to ensure youāre as productive as you are creative.
Every creatorās process is unique and you must find one that fits your work style. But make no mistakeāāāprocess is a big part of being a creator and you need to develop one.
A process is what separates a professional from a hobbyist and itās what allows you to consistently advance your work and and avoid the too-often erratic nature of a creative life.
4. Create opportunities.
āTo hell with circumstances; I create opportunities.āāāāBruce Lee
Thereās a good chance you pursued a creative career at least in part because you had zero interest in the business world.
Thatās fine, but you wonāt have a successful creative career unless you recognize business is an important component of it.
Learning to create and recognize opportunities to monetize your work is not an optional part of a creative careerāāāitās a core skill you need to develop.
But the good news is there are more ways to earn a living through your creations than you realize.
Monetizing your creative work can (and should) be done in ways that donāt go against your core creative principles and donāt remotely feel like āselling out.ā
Itās on you to find those ways. Put as much creativity and imagination into your business strategy as you do into your art and youāll discover them.
And, while youāre at it, get over your fear of self-promotion.
5. Identify and grow your audience.
āI never underestimate the audienceās ability to feel me.āāāāErykah Badu
Most creators have no idea who their audience is.
Your audience is not everybody. If youāre a comedian, itās not ācomedy fansā and if youāre a musician, itās not āmusic fans.ā
Your audience, the audience you will need to find and connect with in order to build a successful career, are your fans.
Theyāre a unique blend of people specifically interested in the unique things you create. You need to identify them, find them, and connect with them.
Donāt assume somebody else will serve them up to youāāāit doesnāt work like that. Itās on you to make it happen.
Audience buildingāāāthe ability to identify, find, and connect with the people most likely to enjoy your workāāāis the biggest key to a successful creative career.
Itās also the thing creators struggle most with.
Since every creatorās audience is going to be unique, itās tough for me to give you any specific tips in this post about how to find yours.
But, if youād like some suggestions about your situation, email us and Iāll be happy to help.
Comments
Post a Comment